Home | Rode Luhaäär

About me

I am an entrepreneur and enthusiast who has years of experience as a digital strategist and e-marketer. I have executed and delivered several activities such as digital concepts, eBusiness concepts, creative solutions, design, software development, SEO, social media marketing and mobile solutions. Currently I am coordinating smartest payments company Paytailor, which enables easy mobile payments for people and simple software to merchants.

During my career, I have delivered projects for such companies and organisations like: L'Oreal, Kühne+Nagel, TeliaSonera, Hill+Knowlton Strategies, Swedbank, Estonian State Forest Management Centre, Premia, Estonian National Post, Viru Centre, Nordecon, Tallinna Vesi, Pärnu Conferences, and many others. My teams have delivered projects to USA, UK, United Arab Emirates, Finland, Lithuania, Germany, Netherlands, Portugal and even in Kenya.

I am sharing my practical knowhow in Estonian Entrepreneurship University of Applied Sciences. I have delivered loads of presentations at industry conferences and spread my know-how in trainings. As I am passionated about tech and business, I have improved himself at Oxford in eBusiness. Beside business and academical side, it has been fortune to participate in teams of Let's Do social media, JCI Rat Race charity event as a marketing manager and 2013 Sports Capital social media team.

100+ presentations given

During my career I have given over 100 public presentations, which include trainings, lectures, moderation, panel discussions, TV and radio performances.

1000+ people trained

Numerous trainings and lectures I have shared my knowledge and thoughts for more than thousand people. Of coure I find more important the value for the audience.

Priceless value generated

You can’t put a price tag on everything. Beside value generated over seven figures in business and marketing, I have been participating in game changing initiatives.

Timeline

Some key milestones and experience

Bonnier Group | Sales

Jan 2008 - Oct 2008

Most straight forward sales experience. I was part of tele-marketing team and responsible for selling newspaper subscriptions over the phone.
JCI | Member

Sept 2008 - Present

JCI is organization of young active citizens who are engaged and committed to creating impact in their communities. Active citizens are individuals invested in the future of our world. JCI gathers more than 200 000 members, more than 100 countries.
Exact | Project manager

November 2008 - January 2010

Exact was creating impactful web systems. Company united young and talented ICT professionals, who delivered projects to local and international outstanding companies like Elisa, SEB and others.
EUAS | Lecturer

Sept 2009 - Present

Internet marketing lecturer in Estonian largest provate university Estonian Entrepreneuship univerity of applied sciences.
Flymont | CEO

October 2010 - October 2012

First digital agency, which I started from scratch. UK approach, big ambition and mission to deliver more than expected, soon led to amazing projects and outstanding client accounts.
Deveton | CEO

July 2011 - January 2015

Deveton was a production company, which concentrated on most interactive and innovative solutions for outstanding brands.
Oxford Brookes University | eBusiness course

September 2013 - September 2014

In Oxford I was studying monetising concepts and it gave me good base for international ebusiness.
Paytailor | CEO & Co-founder

Jan 2015 - Dec 2023

Paytailor has a disrupting approach to point of sale payments. Paytailor combines different payment methods and creates value through more accessible payment solutions
Procommerce | Digital strategist

Jan 2024 - Present

Procommerce is an e-business platform to fulfill most custom dreams. We help mid-size companies to develop their online sales.
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